Pula offers a variety of excellent opportunities for tourists.

Together with well-equipped hotels and other types of accommodation facilities, the tourist offer includes many sports grounds, recreational facilities and entertainment programs, terraces with live music, discotheques, casinos, inns and restaurants, as well as diverse excursions.

The town disposes of two marinas, so that yachting tourism is increasingly developing. Pula is also a well-known congress centre (the large congress hall in Hotel Histria).

The town can be reached by various means of transport, and there is an airport in the immediate vicinity of Pula (6 km), constructed to meet the requirements of international air traffic.

Events: the Croatian Film Festival has been organized traditionally every year since 1954 in Arena (July), the Pop Music Festival "Arena" is also held in Arena (July), Art & Music Festival - the rock music festival (in August).

Pula is also a centre of sport tourism because domestic and international sports teams and athlets find the favourable climate, quality sports facilities (tennis courts, sports halls, football stadiums, football fields, track-and-field courses, indoor and outdoor swimming pools, water sports facilities, etc.) suitable for winter training season.

Apart from the traditional sports on the ground, there are opportunities to enjoy a variety of water sports.